Get to Know Your Anonymity-Cloaked Audiences
Even with advanced analytics tracking, a significant portion of your website traffic remains maddeningly anonymous and untapped. These visitors browsing your content likely have legitimate interest and buying intent, but limited visibility means missed sales opportunities. Teknobu's innovative social profiling solution helps unmask these prospects by leveraging proprietary technology to determine their professional identities based on digital footprints. With key details like names, roles, employers, and contact information in hand, you can re-engage and nurture promising leads more effectively.
Reveal Your Website's Human Audiences
Go Beyond IP and Company-Level Intelligence.
While Teknobu’s IP tracking and visitor identification already provide insights about which businesses are engaging with your site, our social profiling takes audience visibility even further by:
Using advanced identity resolution to map individuals to their professional personas
Appending detailed contact profiles with email, phone numbers and social links
Matching digital footprints to analyse interests, skills, and online behaviour
Scoring identified contacts based on demographics and engagement levels
Integrating identified profiles into your sales/marketing platforms
This individual-level insight equips you to precisely target and personalise your lead follow-up for maximum resonance and conversion.
Multichannel Nurture Acceleration
Convert Unveiled Prospects into Customers.
Simply identifying the individuals viewing your website is just the first step. Teknobu also provides the tools and expertise to transform these social profiles into closed/won business:
Automated email nurture campaigns with dynamic personalisation
Web personalisation and programmatic ad retargeting based on interests/activity.
Progressive profiling and scoring to identify sales-readiness
Seamless integration of profiles into your MAP/CRM systems
Sales enablement consulting to optimise your follow-up processes
With unified visibility into both known and newly identified audiences, your sales and marketing teams can precisely target their nurture strategies for faster cycle times. Stop letting promising prospects slip through the cracks simply because they weren’t identified. Unmask your anonymous audiences and accelerate your conversions with Teknobu’s innovative social profiling solution.
Would you like to learn more?
Get in touch with the team through the live chat, on the phone or via the contact form below.